Thule is Australia's leading and largest roof rack supplier. Thule approached Image Traders to assist with the companies growth and gain exposure within the digital marketing space for their products. With a brand known worldwide for quality products, it was time to take it to the next level.



  • Custom Website Development
  • Extremely Clean & User Friendly Site Design
  • Comprehensive Content Management System
  • Extensive R&D for Organic Search Engine Optimisation Strategies
  • Implementation of Search Engine Strategy
  • Client Log-ins with Permission Controls
  • Client Interface Reporting and Management
  • Statistics Solutions and Analytical Reporting
  • Conversion Rate Optimisation to Improve ROI
  • Custom Built Store Finder for Retail Outlets Australia Wide
  • Custom Built Fit Guide for Every Vehicle Make & Model
  • Featured Carousel to Promote Key Products
  • Development of a user friendly CRM System
  • Seamless E-newsletter Tool for Subscriptions and Email Distribution
  • Social Media Branding and Advertising
  • Print Media Design and Implementation
  • Website and Email Hosting





Image Traders designed and developed a tailor made solution that ticked all the boxes. Within 3 months, the consumer and retail response was exceptional. 

The Store Finder enabled customers to find the nearest dealer location within a few clicks and the product search selection identified the best fit dealer. The Fit My Car guide allowed customers to identify the best roof rack solution for their vehicle make & model within a few seconds. 

Not only did we triple the viewing traffic, we provided a knowledge base solution to all current and prospective clients or retailers. The website attracts over 5,000 visits per day and is found in top position on all major search engines for the industry and product keywords. 

The response from Thule management after completion of development was remarkable.