A partnership focusing on growth in the Australian healthcare industry.
With a commitment to innovation and patient-focused solutions, SMS Healthcare sought to enhance its digital presence, streamline its marketing efforts, and optimise customer engagement. Partnering with Image Traders, we delivered a tailored strategy encompassing branding, advertising, and digital performance improvements, ensuring both LASERSIGHT and Sydney Eye Clinic maintained a strong and cohesive presence across multiple channels.
LASERSIGHT: A Refined Brand Strategy & Multi-Channel Marketing
As a leader in laser eye surgery, LASERSIGHT partnered with Image Traders to elevate its brand identity and enhance customer engagement. We developed a comprehensive branding guide to ensure consistency across all marketing materials, while our social media campaigns—complete with engaging copy and custom visuals—helped increase audience interaction.
Our expertise in Meta Ads management for Facebook and Instagram, coupled with a refined Google Ads structure, significantly improved ad performance and lead generation. Additionally, we designed high-impact eDM graphics, in-house flyers, brochures, and out-of-home (OOH) advertising following the website launch. To maintain professionalism and brand alignment, we also reviewed and redesigned client-facing documents, reinforcing LASERSIGHT’s position as a trusted name in laser eye surgery.
Sydney Eye Clinic: Enhancing Digital Performance & Advertising Strategy
Sydney Eye Clinic, also under the SMS Optics umbrella, engaged Image Traders to refine its digital strategy. Our team conducted a comprehensive website review to identify areas for optimisation, ensuring a seamless user experience. In addition to managing Meta Ads across Facebook and Instagram, we restructured and optimised the clinic’s Google Ads campaigns, driving improved search visibility and conversion rates.
By implementing strategic advertising solutions, we strengthened Sydney Eye Clinic’s online presence, enabling them to reach and convert more prospective patients effectively.
Starting the journey to better digital marketing means setting clear goals, embracing innovation, and staying agile in a rapidly changing landscape. It's a path to authentic connections and transformative growth.
